Apple’s Scary Fast October Mac event: How to watch and what to expect

Anton Ioffe - October 28th 2023 - 5 minutes read

As the tech world buzzes in anticipation of Apple's 'Scary Fast' October event, all eyes are set on the potential game-changers the tech giant may unveil. From the mystique surrounding the 'Scary Fast' label, the rumored high-speed M3 chips, to a possible MacBook Pro overhaul, the event has tech enthusiasts, business analysts, and Apple aficionados at the edge of their seats. Dive into our comprehensive breakdown that lays out the probable updates, anticipated revelations, and potentially, the unexpected twists that just might redefine the digital landscape. Buckle up for an exhilarating ride into the future of technology with Apple's highly anticipated October event!

The Intrigue Behind 'Scary Fast'

The term 'Scary Fast' which defines Apple’s October event presents an intriguing play on words. In unison with the timely proximity to Halloween, the phrase gives a cryptic hint to what viewers can anticipate. Experts decipher that the 'fast' component represents an indication towards significant performance upgrades in the Apple hardware lineup. As the fruition of technological innovation relies on continual improvements in speed and responsiveness, it symbolically hints at a new series of devices bolstered with unprecedented processing power.

The 'Scary' aspect of the label instigates a dual connotation; firstly, harnessing the enthralling aura of Halloween to pique interest. Secondly, it underpins an audacious challenge to rivals by subtly conveying the groundbreaking smarts and performance of the new offerings that might be 'scary' for the competition. This notion aligns closely with Apple's ethos of continual innovation and leading the industry with its coveted design and advanced features.

The theatrical naming of the event thus cleverly underscores Apple's incredible prowess in marrying excellent marketing strategy with superior technological advancements. It incites curiosity while simultaneously building a promising premise for the reveal of truly 'fast' and game-changing gadgets. It's, therefore, a mix of suspense and assertion – something that sets the stage for impactful launches that can fundamentally reshape the industry's competitive terrain. Hence, the 'Scary Fast' not only boosts the much-anticipated event's appeal but also anticipates an epoch of high-quality, speedy innovations from the tech behemoth.

A Deep-Dive into the M3 Chip Release

The much-awaited M3, M3 Pro, and M3 Max chips, the highlights of the next technological upgrade, are set to supersede the M2 chips. According to recent reports, the company's new silicon technology will utilize TSMC's 3-nanometer process, a significant advancement from the 5-nanometer technology used for the M2 chips. This shift aligns with the advanced engineering of the A17 Pro chip housed in the latest iPhone 15 Pro, enabling significant performance enhancements in the forthcoming Mac models.

When dissecting the predicted performance capabilities of the M3 chips, they are expected to contain eight primary CPU cores, distributed equally between performance and efficiency cores, along with ten GPU cores. Additionally, the M3 Pro will likely begin with twelve primary processing cores, equally balanced between performance and efficiency. Much akin to the approach with the M2 processors, it appears that Apple plans to differentiate its new Mac computers through a three-tiered hierarchy based on performance and efficiency levels.

It is important to note that Apple's decision to move towards the 3-nanometer process is more than a mere technological boost. Indeed, it is a calculated move to reinforce their position in the competitive technology industry. By securing TSMC's entire 3-nanometer production line for the upcoming year, Apple is not only ensuring the high performance of its next-generation M3 chips but also fortifying its own unique foothold in the business landscape. With this strategic move, Apple's M3 chips, known for being powerful, cool, and efficient, may well further extend their lead against multiple key competitors in the ever-evolving global tech-market. Therefore, the M3 chip seems set to be the central highlight of the looming technology enhancement.

The Expected MacBook Pro Line Overhaul

Initial hints and assertions from various news sources and dwindling inventory reveal that Apple's "Scary Fast" event may bring an overhaul to the MacBook Pro line. With the line currently featuring a mix of touch bar and non-touch bar models, the introduction of upgraded M3 Pro and M3 Max chips looks poised to simplify the array of options. The 14- and 16-inch MacBook Pro laptops, refreshed earlier this year with M2 Pro and Max chips, are projected to receive the fresher M3 Pro and M3 Max chips during the event. These devices, renowned for their mini LED displays and professional-friendly ports, may also experience a gain in performance and battery life, considering the gaming-enhanced capabilities that the new 3nm process brings.

The potential implications of the event's announcements for the smaller 13-inch MacBook Pro options have stirred speculation as well. One path that Apple could take is to uphold the design, including the touch bar, but replace the M2 chip with an M3. Alternatively, it could modernize the design, remove the touch bar, and then implement the M3 chip. The final potential outcome could be to forgo any updates for this model. Should the 13-inch MacBook Pro receive an update, this could signify the end of the controversial touch bar, as the 13-inch variant is the last MacBook equipped with one.

In contrast to these expected upgrades, the 13-inch MacBook Pro's 14- and 16-inch siblings appear to be less likely candidates for an M3 chip update at the "Scary Fast" event. With these larger models updated as recently as January 2023, another update within the same year would defy Apple's usual cadence. Additionally, taking such a step would likely displease recent buyers of these top-tier MacBook Pros. The unveiling of the M3, M3 Pro, and M3 Max chips all at once would also mark a departure from Apple's traditions. Therefore, it's probable that the 14- and 16-inch models will stay with the M2 Pro and M2 Max chips a little longer, potentially until the next year.

Speculation Over Other Potential Unveilings

While the event's agenda remains a well-kept secret, prospective updates to the often-overlooked iMac resonate within the buzz. It's a frequently side-lined device that hasn't seen any significant facelift since its complete overhaul in early 2021. Speculations imply that the elusive 24-inch iMac may just be due for a refresh, a pit stop that could take the audience by surprise.

Equally as thrilling are the rumors about an enhanced line of Apple accessories. A potentially redesigned assembly encompassing the classic Magic Keyboard, Magic Mouse, or Magic Trackpad is conceivable. As the devices continue to be integral to the Mac experience, refined versions - particularly a reinvented Magic Keyboard which has confused users due to its USB-C port - could certainly spice up the event.

Though it remains to be seen, it's plausible that Apple might float a few surprises spanning beyond the familiar turf of MacOS devices. Regardless of the side shows, the primary stage at Apple’s October 30 event is undoubtedly reserved for its MacOS gadgets and their peripherals. Users worldwide await the signature event with bated breath, encapsulating the defining essence of Apple - its relentless drive for technological innovation.


Apple's upcoming October event, labeled 'Scary Fast', is generating immense excitement and anticipation among tech enthusiasts and Apple fans. The event is expected to introduce the highly anticipated M3 chips, which will provide significant performance upgrades to Apple's hardware lineup. Additionally, there are speculations of a potential MacBook Pro overhaul, updates to the iMac, and enhanced Apple accessories. The event is poised to showcase Apple's commitment to technological innovation and solidify its position in the competitive tech industry.

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