In the competitive business world, startups can strategically partner with bigger brands for mutual growth. To succeed, startups should clearly define their partnership intentions, offer unique value, and build trust, while also harnessing the power of advocates within larger companies. Patience, nurturing long-term relationships, and maintaining credibility are also crucial for sustainable collaborations.

If you're reading this, it suggests you have a business and plan to take it online. I'll say this is the best decision you'll ever make for that business. You want to know why?

If you have ever thought of starting a business, but the lack of capital keeps holding you down, have no fear. Running an online business is more about research and creativity than money.

Your business idea could sound like a solution to world hunger, but without a well-planned strategy, it would fail. It isn't easy to build a business from scratch up to the point where it is a multi-billion entity. Big companies like Microsoft, did not stop at the ideation phase; it went beyond and built a conglomerate after years of adding value to the market.