Anton Ioffe - September 10th 2020 - 4 minutes read

Creating great content on Instagram builds a dedicated audience and boosts your engagement rate.

Brands now use social media sites like Instagram as a marketing tool to reel visually appealing content to their audience. The competition on Instagram is firm and only the creative thinkers can stand the test of time.

Marketers and business owners often find it challenging to create engaging content on their Instagram stories.

Most of the time, they have high-quality posts to publish but are confused about presenting their content. With Instagram templates, the burden of designing is taken off your shoulders. It avails you the opportunity to save time and money. Many brands have subscribed to the idea of using templates because it has helped cut extra costs like the cost of hiring a graphic designer.

This article takes a look at some free tools you can use to create attractive templates for Instagram stories. Let us have an overview of these templates, shall we?

1) Canva

Canva offers seamless and professional templates for your stories.

With zero experience in graphic design, Canva's drag and drop feature is all you need to create that visual and captivating post.

The ease of use is one of the reasons this app is popular among content creators. You can make a pick out of the hundreds of colorful templates. This application offers pre-made templates that you can use without editing.

You can also tweak the color, font, and images to suit your brand's goals. Like other tools, you can use Canva for free for as long as you want. Some features are limited to only users of Canva pro, but the free version has features you would love. For $12.95 monthly, you can have access to unlimited features of this app.

2) Unfold

With unfold, you can create eye-catching Instagram posts that stand out from regular posts.

The templates are professionally designed such that you do not need a graphics designer's services to add finishing touches to them. The fantastic thing about Unfold's templates is that you can customize them and add special effects like digital filters, film frames, and ripped paper. And there are over 150 advanced templates to choose from.

Unfold is easy to use and does not require any form of professional training. It is accessible even with a mobile phone, and from the comfort of your couch, you can upload your customized posts using your favorite template.

There are also advanced tools to choose from in case you want your content to stand out from the crowd, but you would need to pay for some of these advanced tools. What is a token compared to the derivable benefits?

This application is available free on the google play store; however, to access some of the distinct features, you would pay a $19.99 token as a yearly subscription. The paid version of the app is called Unfold+, and it grants unlimited access to exquisite designs.

You can be flexible with this app as much as you want as the subscription can be canceled and renewed whenever you want to.

3) Shakr

If popular brands like Sony music use this app to create social media ads, why shouldn't you give it a shot too?

This free tool should be considered for many reasons. It is easy to use and does not require the services of a professional video editor to manage. You can create exceptional Instagram videos and increase your return on investment for your marketing efforts.

Shakr deals with professional video templates that are customizable. To customize these templates, you would need to upload your video and adjust the video features according to your preference.

The videos can even be optimized for the Facebook news feed.

4) Quik

Quik allows you to create videos for Instagram as quickly as possible.

This tool has about 26 free themes specially designed to suit any style. You can zoom, reorder, trim, and rotate video clips.

Quik also allows you to speed up your video or play it in slow motion. Although quik handles all the processing requests automatically, it lets you have your say in the way your video should appear to your audience. After editing, you can save it to your phone and upload it to your Instagram story whenever you want.

If you are busy and do not have enough time to edit your videos, quik saves your unfinished work for as long as seven days. If you need an all-inclusive content creating app, quik is best for you.

5) Bannersnack

Well, this app was initially intended to create HTML5 banners, but today, it is used for Instagram stories.

The drag and drop function of this app makes it one of the easiest to use to create any style of content. In a few minutes, you can bring all the ideas in your head and put it in an attractive and visually appealing format.

You can customize your template from start to finish with bannersnack. Then begin to select your most preferred template. This template can be modified to your taste, and features like animations, colorful backgrounds, etc. can be added to spice it up.

The Instagram space is colorful, and your audience expects creativity in your content.

Animations are an excellent way to keep your audience excited and connect with you on a deeper level. With the drag and drop feature on this app, all you need to do is drag any element and paste it on the new template you have created.

There are over 4,000 templates to choose from, and a photo library containing high-quality photos to add spice to your story. The subscription plan for bannerstack is flexible to accommodate beginners and professionals.


These Instagram template tools mentioned above were carefully selected because of their outstanding features.

I know you would find them interesting, so I took the time to explain their characteristics. Ensure that you study the pros and cons of these apps before making a choice. Your choice should be based on the features of your brand and your target audience.

Understand that your content is not for you but your audience, and this should shape your choice of template always.

Don't Get Left Behind:
The Top 5 Career-Ending Mistakes Software Developers Make
FREE Cheat Sheet for Software Developers