Think of the last time you walked into a store to purchase an item. What would you say was the motivation to patronize the shop? If you didn't buy from them, what turned you away from doing so?
Imagine that you want to purchase a stylish pink dress for your birthday party, and you are looking for a place to get quality at an affordable price.
If you're reading this, it suggests you have a business and plan to take it online. I'll say this is the best decision you'll ever make for that business. You want to know why?
If you have ever thought of starting a business, but the lack of capital keeps holding you down, have no fear. Running an online business is more about research and creativity than money.
Your business idea could sound like a solution to world hunger, but without a well-planned strategy, it would fail. It isn't easy to build a business from scratch up to the point where it is a multi-billion entity. Big companies like Microsoft, did not stop at the ideation phase; it went beyond and built a conglomerate after years of adding value to the market.